{"id":2760,"date":"2008-07-29T15:33:00","date_gmt":"2008-07-29T15:33:00","guid":{"rendered":"http:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/"},"modified":"2008-07-29T15:33:00","modified_gmt":"2008-07-29T15:33:00","slug":"marketing-x-saude","status":"publish","type":"post","link":"https:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/","title":{"rendered":"Marketing x Sa\u00fade"},"content":{"rendered":"

\"\"<\/a>A EXAME desta semana (<\/span>ed 923, n\u00ba 14, 30\/07\/2008<\/a>) traz uma mat\u00e9ria sobre o lan\u00e7amento nos EUA do livro “<\/span>Our Daily Meds<\/span>“, de Melody Peterson.<\/p>\n

A obra conta como fabricantes de medicamentos “criam” doen\u00e7as, patrocinam pesquisas e fazem lobby milion\u00e1rio para vender cada vez mais rem\u00e9dios aos consumidores americanos. De acordo com a mat\u00e9ria, ap\u00f3s o lan\u00e7amento do livro grandes laborat\u00f3rios suspenderam os an\u00fancios de novos medicamentos, e v\u00e3o reavaliar a participa\u00e7\u00e3o de m\u00e9dicos em suas propagandas.<\/span><\/p>\n

Visite aqui<\/a> site do livro<\/span><\/p>\n

Fica a pergunta: E no Brasil, como ser\u00e1 que se comportam os nossos laborat\u00f3rios?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A EXAME desta semana (ed 923, n\u00ba 14, 30\/07\/2008) traz uma mat\u00e9ria sobre o lan\u00e7amento<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","hentry","category-variedades"],"yoast_head":"\nMarketing x Sa\u00fade - Prof. Alexandre Alcantara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing x Sa\u00fade - Prof. Alexandre Alcantara\" \/>\n<meta property=\"og:description\" content=\"A EXAME desta semana (ed 923, n\u00ba 14, 30\/07\/2008) traz uma mat\u00e9ria sobre o lan\u00e7amento\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/\" \/>\n<meta property=\"og:site_name\" content=\"Prof. Alexandre Alcantara\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-29T15:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bp1.blogger.com\/_N0XeWoklEZg\/SI87l1E913I\/AAAAAAAAAO4\/BMIQtoY-KfA\/s400\/livrosindustriafarmaceutica.jpg\" \/>\n<meta name=\"author\" content=\"Editoria: Prof. Alexandre Alcantara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editoria: Prof. Alexandre Alcantara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/\"},\"author\":{\"name\":\"Editoria: Prof. Alexandre Alcantara\",\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/#\\\/schema\\\/person\\\/1991ac6c2adfbaedfb22ff57aed2c7db\"},\"headline\":\"Marketing x Sa\u00fade\",\"datePublished\":\"2008-07-29T15:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/#\\\/schema\\\/person\\\/638376dc60edb285cf5914ea02e73975\"},\"image\":{\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/bp1.blogger.com\\\/_N0XeWoklEZg\\\/SI87l1E913I\\\/AAAAAAAAAO4\\\/BMIQtoY-KfA\\\/s400\\\/livrosindustriafarmaceutica.jpg\",\"articleSection\":[\"_VARIEDADES\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/\",\"url\":\"https:\\\/\\\/alcantara.pro.br\\\/portal\\\/2008\\\/07\\\/29\\\/marketing-x-saude\\\/\",\"name\":\"Marketing x Sa\u00fade - 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