{"id":2760,"date":"2008-07-29T15:33:00","date_gmt":"2008-07-29T15:33:00","guid":{"rendered":"http:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/"},"modified":"2008-07-29T15:33:00","modified_gmt":"2008-07-29T15:33:00","slug":"marketing-x-saude","status":"publish","type":"post","link":"https:\/\/alcantara.pro.br\/portal\/2008\/07\/29\/marketing-x-saude\/","title":{"rendered":"Marketing x Sa\u00fade"},"content":{"rendered":"<p><a href=\"http:\/\/bp1.blogger.com\/_N0XeWoklEZg\/SI87l1E913I\/AAAAAAAAAO4\/BMIQtoY-KfA\/s1600-h\/livrosindustriafarmaceutica.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 138px; height: 226px;\" src=\"http:\/\/bp1.blogger.com\/_N0XeWoklEZg\/SI87l1E913I\/AAAAAAAAAO4\/BMIQtoY-KfA\/s400\/livrosindustriafarmaceutica.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5228463213489543026\" border=\"0\" \/><\/a><span style=\"font-family:arial;\">A EXAME desta semana (<\/span><a style=\"font-family: arial;\" href=\"http:\/\/portalexame.abril.com.br\/degustacao\/secure\/degustacao.do?COD_SITE=35&amp;COD_RECURSO=211;831&amp;URL_RETORNO=http:\/\/portalexame.abril.com.br\/revista\/exame\/edicoes\/0923\/gestaoepessoas\/m0164672.html\" target=\"_blank\" rel=\"noopener\">ed 923, n\u00ba 14, 30\/07\/2008<\/a><span style=\"font-family:arial;\">) traz uma mat\u00e9ria sobre o lan\u00e7amento nos EUA do livro &#8220;<\/span><span style=\"font-weight: bold;font-family:arial;\" >Our Daily Meds<\/span><span style=\"font-family:arial;\">&#8220;, de Melody Peterson.<\/p>\n<p>A obra conta como fabricantes de medicamentos &#8220;criam&#8221; doen\u00e7as, patrocinam pesquisas e fazem lobby milion\u00e1rio para vender cada vez mais rem\u00e9dios aos consumidores americanos. De acordo com a mat\u00e9ria, ap\u00f3s o lan\u00e7amento do livro grandes laborat\u00f3rios suspenderam os an\u00fancios de novos medicamentos, e v\u00e3o reavaliar a participa\u00e7\u00e3o de m\u00e9dicos em suas propagandas.<\/span><\/p>\n<p><span style=\"font-family:arial;\">Visite <a style=\"font-weight: bold;\" href=\"http:\/\/www.ourdailymedsthebook.com\/\" target=\"_blank\" rel=\"noopener\">aqui<\/a> site do livro<\/span><\/p>\n<p><span style=\"font-family:arial;\">Fica a pergunta: E no Brasil, como ser\u00e1 que se comportam os nossos laborat\u00f3rios?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A EXAME desta semana (ed 923, n\u00ba 14, 30\/07\/2008) traz uma mat\u00e9ria sobre o lan\u00e7amento<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","hentry","category-variedades"],"_links":{"self":[{"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/posts\/2760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":0,"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"wp:attachment":[{"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alcantara.pro.br\/portal\/wp-json\/wp\/v2\/tags?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}