{"id":1925,"date":"2010-06-30T11:17:00","date_gmt":"2010-06-30T11:17:00","guid":{"rendered":"http:\/\/alcantara.pro.br\/portal\/2010\/06\/30\/extra-o-brasil-esta-fora-da-copa\/"},"modified":"2010-06-30T11:17:00","modified_gmt":"2010-06-30T11:17:00","slug":"extra-o-brasil-esta-fora-da-copa","status":"publish","type":"post","link":"https:\/\/alcantara.pro.br\/portal\/2010\/06\/30\/extra-o-brasil-esta-fora-da-copa\/","title":{"rendered":"EXTRA: O Brasil est\u00e1 fora da Copa?"},"content":{"rendered":"<p><a href=\"http:\/\/3.bp.blogspot.com\/_N0XeWoklEZg\/TCsoiYYccyI\/AAAAAAAAA6s\/q_X6D-vT7tE\/s1600\/anuncio-Extra-Folha.jpg\"><img decoding=\"async\" style=\"MARGIN: 0px 10px 10px 0px; WIDTH: 320px; FLOAT: left; HEIGHT: 114px; CURSOR: hand\" id=\"BLOGGER_PHOTO_ID_5488525142006723362\" border=\"0\" alt=\"\" src=\"http:\/\/3.bp.blogspot.com\/_N0XeWoklEZg\/TCsoiYYccyI\/AAAAAAAAA6s\/q_X6D-vT7tE\/s320\/anuncio-Extra-Folha.jpg\" \/><\/a> <\/p>\n<div><span style=\"font-family:arial;\"><span style=\"color:#000000;\">Vejam s\u00f3 a mancada do Extra.<br \/><\/span><\/div>\n<p><\/span><\/p>\n<div><span style=\"color:#000000;\"><br \/><\/span><\/div>\n<div><span style=\"color:#000000;\"><\/span><\/div>\n<div><span style=\"color:#000000;\"><\/span><\/div>\n<div><span style=\"color:#000000;\"><\/p>\n<hr \/>\n<p><\/span><\/div>\n<p><span style=\"font-family:arial;\"><\/p>\n<div align=\"justify\"><span style=\"color:#000000;\"><strong><\/p>\n<p>Sele\u00e7\u00e3o se despede da Copa?<\/strong><br \/><span style=\"font-size:85%;\">O Globo &#8211; Emanuel Alencar, 30.06.2010<\/span><\/p>\n<p>Em um an\u00fancio publicado ontem no caderno de esportes Copa 2010, do jornal \u201cFolha de S. Paulo\u201d, a rede de supermercados Extra estranhamente se despede da sele\u00e7\u00e3o brasileira na Copa da \u00c1frica do Sul, com um \u201cValeu, Brasil. Nos vemos em 2014\u201d. N\u00e3o demorou para o erro ganhar o microblog Twitter. O equ\u00edvoco, atribu\u00eddo pela rede de supermercados ao jornal, foi duramente criticado pelo empres\u00e1rio Ab\u00edlio Diniz, presidente do conselho de administra\u00e7\u00e3o do Grupo Extra\/P\u00e3o de A\u00e7\u00facar, em seu microblog: \u201cEstou ao lado dos que se indignaram com o an\u00fancio publicado erroneamente pelo jornal. N\u00e3o compartilhamos com a impunidade e tomaremos as provid\u00eancias, que n\u00e3o eliminar\u00e3o o erro, mas ir\u00e1 responsabilizar os culpados\u201d \u2014 escreveu o empres\u00e1rio.<\/p>\n<p>Na pe\u00e7a publicit\u00e1ria, a palavra sele\u00e7\u00e3o \u00e9 escrita no idioma zulu: \u201cA I qembu le sizwe (sele\u00e7\u00e3o) sai do Mundial. N\u00e3o do cora\u00e7\u00e3o da gente\u201d.<\/p>\n<p>Em nota divulgada \u00e0 imprensa, o Extra lamenta o erro ocorrido na veicula\u00e7\u00e3o do an\u00fancio:<\/p>\n<p>\u201cA empresa informa que a \u2018Folha de S. Paulo\u2019 errou na sele\u00e7\u00e3o do material para publica\u00e7\u00e3o e ir\u00e1 se retratar publicamente com a corre\u00e7\u00e3o do material visto que, como patrocinador da sele\u00e7\u00e3o, a rede Extra tem sido entusiasta do time brasileiro.\u201d<\/p>\n<p>\u00c0s 14h44m, o jornal publicou em seu site a not\u00edcia admitindo o erro: \u201cA Folha de S.Paulo esclarece que no dia 29\/6\/2010, no Caderno Copa 2010, p\u00e1gina D11, foi publicado equivocadamente um an\u00fancio do Hipermercado Extra, devido a um problema ocorrido na \u00e1rea de inser\u00e7\u00e3o de an\u00fancios. Lamentamos o erro\u201d.<\/p>\n<p>Com a enorme repercuss\u00e3o no Twitter, a ombudsman da \u201cFolha\u201d, Suzana Singer, comentou, em resposta a um seguidor: \u201cSaiu an\u00fancio errado do Extra hoje por problema da inser\u00e7\u00e3o da Folha. Sair\u00e1 uma errata amanh\u00e3. Tremenda mancada.\u201d<\/p>\n<p>Procurada pelo GLOBO, a funcion\u00e1ria respons\u00e1vel por falar com a imprensa sobre o an\u00fancio, Katia Gama, secret\u00e1ria do Departamento Comercial, disse que a \u201cFolha de S. Paulo\u201d divulgaria uma errata hoje sobre o assunto e que a empresa n\u00e3o faria mais nenhum coment\u00e1rio sobre o erro.<br \/><\/span><\/div>\n<div><span style=\"color:#000000;\"><\/p>\n<hr \/>\n<p><span style=\"font-size:85%;\"><strong>Fonte<\/strong>: via Blog Cesar Tiburcio: <\/span><a href=\"http:\/\/contabilidadefinanceira.blogspot.com\/2010\/06\/quando-um-jornal-erra-feio.html\"><span style=\"font-size:85%;\">Quando um jornal erra feio&#8230;<\/span><\/a><\/div>\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vejam s\u00f3 a mancada do Extra. Sele\u00e7\u00e3o se despede da Copa?O Globo &#8211; Emanuel Alencar,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1925","post","type-post","status-publish","format-standard","hentry","category-variedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXTRA: O Brasil est\u00e1 fora da Copa? - Prof. Alexandre Alcantara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alcantara.pro.br\/portal\/2010\/06\/30\/extra-o-brasil-esta-fora-da-copa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXTRA: O Brasil est\u00e1 fora da Copa? - Prof. Alexandre Alcantara\" \/>\n<meta property=\"og:description\" content=\"Vejam s\u00f3 a mancada do Extra. 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