{"id":1546,"date":"2015-04-09T13:25:01","date_gmt":"2015-04-09T13:25:01","guid":{"rendered":"http:\/\/alcantara.pro.br\/portal\/2015\/04\/09\/marketing-contabil\/"},"modified":"2015-04-09T13:25:01","modified_gmt":"2015-04-09T13:25:01","slug":"marketing-contabil","status":"publish","type":"post","link":"https:\/\/alcantara.pro.br\/portal\/2015\/04\/09\/marketing-contabil\/","title":{"rendered":"Marketing cont\u00e1bil"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><strong>Escrit&oacute;rios de contabilidade investem no marketing para conquistar mercado<\/strong><\/span><\/span><\/div>\n<div> \t<span style=\"font-size:14px;\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><em><span style=\"color: rgb(34, 34, 34);\">Pesquisa in&eacute;dita revela que pequenos escrit&oacute;rios de contabilidade investem no marketing na busca de novos clientes<\/span><\/em><\/span><\/span><\/div>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t&nbsp;<\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0);\">Pesquisa in&eacute;dita coordenada pelo professor de marketing cont&aacute;bil Anderson Hernandes releva informa&ccedil;&otilde;es importantes sobre as a&ccedil;&otilde;es de marketing para escrit&oacute;rios de contabilidade. Acompanhe as principais conclus&otilde;es da pesquisa e os coment&aacute;rios do professor:<\/span><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<strong style=\"font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0);\">Qualifica&ccedil;&atilde;o em Marketing Cont&aacute;bil<\/strong><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">A pesquisa revelou que 77% dos entrevistados matriculados no curso de marketing cont&aacute;bil tem at&eacute; 39 anos. Tamb&eacute;m identificou-se que esse mesmo grupo (at&eacute; 39 anos) est&atilde;o entre os que dedicam mais tempo pessoal para aplicar a metodologia ensinada pelo professor, enquanto o grupo de alunos acima de 40 anos, na sua maioria buscam ajuda de outros profissionais para utiliza&ccedil;&atilde;o das ferramentas de prospec&ccedil;&atilde;o de clientes.<\/span><\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\"><strong>Estrutura f&iacute;sica e n&uacute;mero de funcion&aacute;rios<\/strong><br \/> \tO estudo revela que empresas de contabilidade de pequeno porte s&atilde;o a maioria na busca pela qualifica&ccedil;&atilde;o para conquistar clientes cont&aacute;beis. Segundo a pesquisa o tamanho da estrutura das empresas participantes do programa de treinamento de marketing cont&aacute;bil &eacute; de at&eacute; 200 m2 de &aacute;rea f&iacute;sica em 85% dos casos e 70% possuem at&eacute; 10 colaboradores.<\/span><\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\"><strong>Os principais desafios dos entrevistados<\/strong><\/span><\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">A pesquisa avaliou os principais desafios dos entrevistados e concluiu que:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t\t33% tem dificuldade de gerar conte&uacute;do pr&oacute;prio para o site;<\/li>\n<li style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t\t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">26% tem dificuldades de negociar e montar proposta de clientes;<\/span><\/span><\/span><br \/> \t\t&nbsp;<\/li>\n<li style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t\t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">18% tem dificuldade de segmentar suas estrat&eacute;gias de marketing;<\/span><\/span><\/span><span style=\"font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0);\">Em rela&ccedil;&atilde;o a gera&ccedil;&atilde;o de conte&uacute;do pr&oacute;prio, uma das estrat&eacute;gias para a conquista de tr&aacute;fego em um site cont&aacute;bil, Hernandes orienta que &eacute; poss&iacute;vel obter bons resultados dedicando apenas duas horas semanais nessa tarefa. Existem t&eacute;cnicas que permitem aproveitar conte&uacute;dos e not&iacute;cias publicados sem plagiar, evitando que o site seja penalizado pelos mecanismos de buscas e derrubando o seu posicionamento.<\/span><\/li>\n<\/ul>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t<span style=\"color:#000000;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">Quanto as dificuldades de negocia&ccedil;&atilde;o e elabora&ccedil;&atilde;o de propostas, o pr&oacute;prio professor supriu essa necessidade com a cria&ccedil;&atilde;o de um conte&uacute;do exclusivo de negocia&ccedil;&atilde;o para contadores. Al&eacute;m do conte&uacute;do pr&aacute;tico ele revisou pessoalmente dezenas de propostas dos alunos e gravou v&iacute;deos com as dicas para melhora-las.<\/span><\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \tLeia a &iacute;ntegra em <a href=\"http:\/\/www.administradores.com.br\/artigos\/negocios\/escritorios-de-contabilidade-investem-no-marketing-para-conquistar-mercado\/86258\/\" target=\"_blank\" rel=\"noopener\">administradores.com.br<\/a><\/p>\n<hr \/>\n<p style=\"margin: 0px 0px 1.5em; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 21px;\"> \t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escrit&oacute;rios de contabilidade investem no marketing para conquistar mercado Pesquisa in&eacute;dita revela que pequenos escrit&oacute;rios<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167],"tags":[],"class_list":["post-1546","post","type-post","status-publish","format-standard","hentry","category-profissao-contabil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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