{"id":11914,"date":"2024-01-15T06:00:38","date_gmt":"2024-01-15T06:00:38","guid":{"rendered":"https:\/\/alcantara.pro.br\/portal\/?p=11914"},"modified":"2024-01-12T12:21:51","modified_gmt":"2024-01-12T12:21:51","slug":"bdo-lanca-nova-plataforma-de-ia-personas-para-agilizar-operacoes","status":"publish","type":"post","link":"https:\/\/alcantara.pro.br\/portal\/2024\/01\/15\/bdo-lanca-nova-plataforma-de-ia-personas-para-agilizar-operacoes\/","title":{"rendered":"BDO lan\u00e7a nova plataforma de IA \u2018Personas\u2019 para agilizar opera\u00e7\u00f5es"},"content":{"rendered":"<p style=\"text-align: right;\"><em>Por Accountancy Age<\/em><\/p>\n<div class=\"container\" data-article-url=\"https:\/\/www.accountancyage.com\/2024\/01\/04\/bdo-launches-new-ai-platform-personas-to-streamline-operations\/\" data-post-id=\"290586\">\n<div class=\"row\">\n<div class=\"col-sm-12 col-md-10 col-lg-9 single-post__header\">\n<p><em><span style=\"color: #000080;\">Personas \u00e9 uma plataforma interna de IA meticulosamente desenvolvida pela BDO para aumentar a produtividade e agilizar as tarefas do dia a dia.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.accountancyage.com\/wp-content\/uploads\/2024\/01\/natashap_a_banner_image_depicting_an_accountant_talking_to_a_c_a50f1497-f25f-4204-baa0-05b5eda6aef5.png\" width=\"768\" height=\"271\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/alcantara.pro.br\/portal\/2024\/01\/15\/bdo-lanca-nova-plataforma-de-ia-personas-para-agilizar-operacoes\/#Protegendo_dados_e_garantindo_conformidade\" >Protegendo dados e garantindo conformidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/alcantara.pro.br\/portal\/2024\/01\/15\/bdo-lanca-nova-plataforma-de-ia-personas-para-agilizar-operacoes\/#Carga_lider_em_inovacao\" >Carga l\u00edder em inova\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A BDO, uma das principais empresas de contabilidade e consultoria empresarial do Reino Unido, lan\u00e7ou uma plataforma revolucion\u00e1ria de intelig\u00eancia artificial generativa (IA), Personas.<\/p>\n<p>Esta plataforma interna segura de IA foi projetada para aumentar a produtividade dos seus 7.500 funcion\u00e1rios, marcando um avan\u00e7o significativo no investimento cont\u00ednuo da empresa em inova\u00e7\u00e3o digital.<\/p>\n<p>Personas, constru\u00eddo com tecnologia de IA da Microsoft, aproveita os modelos GPT-4 mais recentes para agilizar as tarefas di\u00e1rias, liberando os funcion\u00e1rios para fornecer conselhos estrat\u00e9gicos mais complexos.\u00a0A plataforma suporta uma ampla gama de tarefas, desde a elabora\u00e7\u00e3o de relat\u00f3rios e novos conte\u00fados at\u00e9 \u00e0 an\u00e1lise de documentos e \u00e0 procura de formas de melhorar a efici\u00eancia.<\/p>\n<p>\u201cPersonas \u00e9 um grande exemplo da tecnologia da BDO que foi desenvolvida por nosso pessoal para nosso pessoal\u201d, afirma Dan Francis, s\u00f3cio e diretor de inova\u00e7\u00e3o e digital da BDO.<\/p>\n<p>Uma das caracter\u00edsticas marcantes do Personas \u00e9 a capacidade de se adaptar ao estilo e especialidade de cada usu\u00e1rio.\u00a0Ele usa personas personalizadas para refinar solicita\u00e7\u00f5es e fornecer resultados personalizados de acordo com o indiv\u00edduo e o prop\u00f3sito.\u00a0Isso garante que as diretrizes da marca BDO em rela\u00e7\u00e3o ao idioma, tom de voz e estilo de escrita sejam refletidas em todos os resultados.<\/p>\n<p>\u201cEstamos trabalhando duro para garantir que Personas seja valioso para o trabalho que fazemos todos os dias e, o que \u00e9 mais importante, que nosso pessoal tenha as ferramentas e a mentalidade digital necess\u00e1rias para ampliar seu pr\u00f3prio aprendizado e desenvolvimento e agregar o melhor valor \u00e0s empresas com as quais trabalhamos\u201d, acrescenta Francisco.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Protegendo_dados_e_garantindo_conformidade\"><\/span>Protegendo dados e garantindo conformidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personas \u00e9 uma ideia do BDO Labs, a plataforma de inova\u00e7\u00e3o da empresa que aproveita a intelig\u00eancia coletiva e a criatividade dos funcion\u00e1rios de todas as \u00e1reas do neg\u00f3cio.\u00a0Como parte do compromisso da BDO com a transforma\u00e7\u00e3o digital, a BDO Labs conduziu mais de 100 experi\u00eancias tecnol\u00f3gicas no ano passado, resultando no desenvolvimento de numerosos produtos e plataformas digitais.<\/p>\n<p>Personas emergiu como um exemplo brilhante da estrat\u00e9gia liderada por humanos e impulsionada pela tecnologia da BDO, demonstrando a dedica\u00e7\u00e3o da empresa em fornecer aos funcion\u00e1rios as ferramentas de que precisam para prosperar em um setor em r\u00e1pida evolu\u00e7\u00e3o.<\/p>\n<p>A plataforma opera em ambiente BDO seguro, garantindo a confidencialidade e conformidade dos dados.\u00a0A plataforma est\u00e1 sendo implementada para os 7.500 funcion\u00e1rios da empresa, com amplo suporte e treinamento dispon\u00edvel para todos os funcion\u00e1rios.<\/p>\n<p>Esta mudan\u00e7a est\u00e1 alinhada com a estrat\u00e9gia liderada por humanos e impulsionada pela tecnologia da BDO e demonstra seu compromisso em apoiar os funcion\u00e1rios no envolvimento com tecnologias de r\u00e1pido avan\u00e7o, como a IA.<\/p>\n<p>Amplos programas de suporte e treinamento foram implementados para garantir uma transi\u00e7\u00e3o tranquila e maximizar o potencial da plataforma.\u00a0A BDO entende que investir nas suas pessoas \u00e9 crucial para abra\u00e7ar avan\u00e7os tecnol\u00f3gicos como a IA e manter uma vantagem competitiva no mercado.<\/p>\n<p>Ao equipar os seus funcion\u00e1rios com a mentalidade digital e o conjunto de compet\u00eancias necess\u00e1rias, a BDO est\u00e1 a preparar o terreno para o crescimento e a inova\u00e7\u00e3o cont\u00ednuos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Carga_lider_em_inovacao\"><\/span><strong>Carga l\u00edder em inova\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Francis \u00e9 a for\u00e7a motriz por tr\u00e1s do compromisso da Personas e da BDO em adotar tecnologias emergentes.\u00a0Desde que ingressou na BDO em 2019, Francis liderou as iniciativas de inova\u00e7\u00e3o da empresa, abrindo caminho para mudan\u00e7as transformadoras.<\/p>\n<p>A sua nomea\u00e7\u00e3o como s\u00f3cio em novembro de 2023 reflete o reconhecimento da BDO pelas suas contribui\u00e7\u00f5es inestim\u00e1veis \u200b\u200be pelo papel fundamental que desempenha na defini\u00e7\u00e3o do futuro digital da empresa.<\/p>\n<hr \/>\n<p><strong>Fonte:<\/strong>\u00a0<a href=\"https:\/\/www.accountancyage.com\/2024\/01\/04\/bdo-launches-new-ai-platform-personas-to-streamline-operations\/\" target=\"_blank\" rel=\"noopener\">Accountancyage<\/a> (<strong>BDO launches new AI platform &#8216;Personas&#8217; to streamline operations<\/strong><strong>\u00a0<\/strong>\u2013 com tradu\u00e7\u00e3o do Google Translate)<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Por Accountancy Age Personas \u00e9 uma plataforma interna de IA meticulosamente desenvolvida pela BDO para<\/p>\n","protected":false},"author":1,"featured_media":11177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,18,123],"tags":[],"class_list":["post-11914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auditoria-contabil","category-auditoria-independente","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BDO lan\u00e7a nova plataforma de IA \u2018Personas\u2019 para agilizar opera\u00e7\u00f5es - Prof. Alexandre Alcantara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alcantara.pro.br\/portal\/2024\/01\/15\/bdo-lanca-nova-plataforma-de-ia-personas-para-agilizar-operacoes\/\" \/>\n<meta property=\"og:locale\" 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